Art Direction, Branding & Packaging design
Serenitas is the new concept of simple pastries. The brand collects the identity of a product that is easy to use, but complete at the same time. That is why a simplification of a specific form is created and joins a whole creating a solid, unitary identity, which ends up establishing your confidence through its colors. Through the basic form, a pictographic system is created that transports us to that fun and happy part of the product. The variety of the pictographic system helps to enrich the brand, for its various subsequent applications.