Tour de Cou
Art Direction, Identity & Branding comunication project
Art Direction, branding, and visual identity for La Femme world tour group. Under the name, «tour de cou» a generative brand image is created that helps generate a visual graphic identifying the tour. Dynamism and mobility in a twist that envelops and frames the identity of the tour.
Client: La Femme
Place: Barcelona / Spain, Paris / France
Art Direction: Andrea Méndez,
Manuela Reyes, Lina Sofía Córdoba, Aina Planells
Graphic Design: Andrea Méndez