Tour de Cou /

Identity & Branding comunication project

Art Direction, Branding, Graphic Design, Identity

Art Direction, branding, and visual identity for La Femme world tour group. Under the name, “tour de cou” a generative brand image is created that helps generate a visual graphic identifying the tour. Dynamism and mobility in a twist that envelops and frames the identity of the tour.

Tour de Cou /

Identity & Branding comunication project

Client: La Femme 

Place: Barcelona / Spain, Paris / France  

Art Direction: Andrea Méndez, 

Manuela Reyes, Lina Sofía Córdoba, Aina Planells 

Graphic Design: Andrea Méndez